Branding
Pepsi Stronger Together
BRIEF
Pepsi Stronger Together was a wildly successful program launched during COVID. But as Pepsi was growing, they wanted to grow and refine this initiative as well, to reach a more specific audience of minorities and younger people than the Stronger Together brand had previously been focused on. Additionally, they wanted to expand this program from the Southern division to become a national level program.
After digging into major design trends and researching relevant brands/design language specific to this new audience, we shared multiple iterations of branding to their team to help inform and inspire the Pepsi Stronger Together expansion. Here’s one.
